How Logo Colors Can Improve Your Brand
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.